I hate liars. Especially those that try to deny where they come from. Lots of people that grow up on the Eastside can’t wait to move out to some shitty suburb so they can claim to be from West Covina, Montebello, or Chino Hills, anything but the working class and possibly dangerous neighborhoods they grew up in. They’re all fucking stupid, self-hating pendejos more concerned with erasing their histories rather than understanding what that upbringing meant. Good riddance. But I find it even more asinine when a company or restaurant tries to obfuscate the world around them. Take a look at this sign for some San Antonio Winery owned lofts in Lincoln Heights, touted as “downtown living.” Whatever. Yer in LH fools, not downtown, get used to it.
Even worse is La Serenata de Garibaldi; they started out in Boyle Heights and still have a restaurant there, but their website describes the site as being in Downtown L.A. Mamones. You don’t have to be proud of where yer from, but being ashamed or trying to deny that fact is just plain wrong and useless.