One of the first things gentrifiers do when they move into a neighborhood they plan to colonize is to start complaining; either about the people, trash, homes, graffiti, stores, or some other trivial thing they find of utmost importance. But I was still surprised when one of those cretins felt it necessary to criticize the use of painted signs on store fronts as “ghetto”, insisting that all stores should have some manufactured sign, like the boring plastic contraptions you see out in the shittier parts of town. Absurd! This sentiment is based on middle-class resentments for poor people’s DIY approach (otherwise known as making due with what you’ve got) and from an upbringing that rejects anything remotely non-conformist: is it any wonder the suburbs are packed with homes and stores bereft of creativity?
Aside from the class war issues, it’s a plain fact that painted signs are always nicer than the corporate equivalent. Well, mostly always. And in an effort to prove that fact, I thought I’d take another stroll down the neighborhood and snap some pics of some of our very own temporary works of art that serve to advertise local businesses. What they may lack in professionalism they make up for in creativity and color, and that makes them much more interesting.